''If you are serious about marketing, you'd better get serious about your team!''

The original Dream Team, the U.S. basketball team that won the gold medal at the 1992 Olympics in Barcelona, has inspired a concept that has swept the world on and off the basketball court. Coach Chuck Daly said it was ''like Elvis and the Beatles put together. Traveling with the Dream Team was like traveling with 12 rock stars.''

It has inspired millions of people in sports, business, and greats such as Michael Jordan, Magic Johnson and Larry Bird.

Building a team is more than just training a group of individuals in the same method. Just as on the basketball court, team members must coordinate their skills and work together. Then the whole is greater than the sum of the parts.

Guerrilla Marketing Genius rolls out the concept of the Guerrilla Marketing Dream Team!

Inspired by Jay Levinson's concept of the 'Designated Guerrilla', William Reed has developed affiliations with the developers of an important assessment tool used in team building and entreprenuerial education, and now provides the means of delivering this assessment tools in English or Japanese.

Guerrilla Marketing Genius employs a powerful assessment tool for this purpose, the Wealth Dynamics Profile, developed by XL Results Foundation, the largest Entrepreneurial Education organization in the world.

Combined with coaching using the Guerrilla Marketing Toolkit, this assessment tool will empower your team to make full use of the synergy of a Dream Team!

The Wealth Dynamics Profile

The days of the lone wolf entrepreneur ended in the twentieth century. To be successful today an entrepreneur has to make effective use of his or her network. You must focus your fire on what you do best, and collaborate with others through outsourcing or affiliations, so that you are effective as a Dream Team.

One of the best ways to do this is to understand your own Wealth Profile, and the profiles of others on your team.

From the XL Results Foundation website:

THE EIGHT WEALTH PROFILES

In summary and without any explanation, here are the eight wealth profiles that create value and leverage in unique combinations:

THE CREATOR
Wealth from products: Examples include Bill Gates, Richard Branson, Walt Disney

THE STAR
Wealth from personal brand: Examples include Michael Jordan, Michael Jackson, Michael Schumacher

THE SUPPORTER
Wealth from leadership: Examples include Jack Welch, Steve Balmer, Steve Case

THE DEAL MAKER
Wealth from the deal: Examples include Donald Trump, Rupert Murdoch, Li Ka Shing

THE TRADER
Wealth from trades: Examples include George Soros, Kirk Kerkorian

THE ACCUMULATOR
Wealth from appreciation: Examples include Warren Buffet, Paul Allen

THE LORD
Wealth from cashflow: Examples include John D Rockefeller, John Paul Getty

THE MECHANIC
Wealth from system: Examples include Sam Walton, Ray Krok, Jeff Bezos

 

Click here for further information on the Wealth Dynamics Profile.

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