Wake Up Your Brain and Sell Like a Genius!

Why do you have to 'Wake up Your Brain?' to Sell like a Genius?

Because we are all a bit like Rip Van Winkle when it comes to marketing. When it comes to selling, most people under the spell of 'Benefit Selling', a concept by E.K. Strong in 1925 in his book, The Psychology of Selling. This suited the way of thinking, 'Build a better mousetrap, and the world will beat a path to your door.' Now the world is flooded with better mousetraps, and the Internet has removed most of the barriers of access.So what can you do? Let old RIP 'Rest in Peace', and learn how to sell like a Genius, with your Whole Brain. 

To sell with your whole brain, you must first realize that all selling is essentially B2B, that is Brain-to-Brain. That means that the BRAIN is the center of the sales process, not the salesperson or the product. Benefit Selling is left-brain dominant, important but only half the story. Whole Brain Selling appeals to both the right and left side of the brain, to the head and to the heart.

When do you need to sell with your Whole Brain

This is all about INTENTIONALITY, where it counts--in the LAST FOUR FEET. For the Actor it is the Stage, for the Athlete the track, for the Surgeon the Operating Theater, for the Pilot the Cockpit; and for a Salesperson it is ANY Customer Contact. In Guerrilla Marketing everything you do is or can be marketing. It is fine-tuning the last 5% of what you do with INTENTIONALITY, that makes you stand out and be noticed. Wake up Your Brain so that you can be in a state of excellence. This is not easy, you need a system. And that system is Guerrilla Marketing. Jay Levinson says that as good as a marketing message may be, it can become lost like a snowflake in a Blizzard. Guerrilla Marketing can help you get noticed in the storm.

Just the tip of the iceberg 

Guerrilla Marketing shows us that selling and advertising are only part of marketing. In fact there are 100 Guerrilla Marketing Weapons which you can select and combine to launch your marketing attack. Many of them are communication tools, such as public speaking, having a website, sales training, telemarketing, free consultations, seminars. So many of these weapons depend on having good communication skills, and we can help you develop those skills in the context of your Guerrilla Marketing strategy.

We have many tools to help, Mandala Marketing, How to Present Yourself, Audience-Centered speaking, how to craft a 30-second message, not shying away from technology, but always emphasizing the personal touch. We can even coach you or your staff on presentation skills. Learn how it works and give your company and yourself a decided advantage!

Reed Research
Tamura Bldg. 6F 4-23-17,
Higashi Ikebukuro,
Toshima-ku,Tokyo 170-0013
JAPAN

TEL:
+81 (0)3 5953-8816 FAX:
+81 (0)3 5953-8862